The Blood Bank of Britany

Mobisiteo provided us with a modern method of communication adapted to our target group. We received support for our first mobile campaign all along the way.
Ludovic Bégué - Marketing Director

Objective

The Blood Bank of Britany wants to mobilize 18-25 year-olds through a campaign that is different, targeted and leaves a long lasting impression to encourage them to donate blood.

Solution

Digitaleo's Mobisiteo solution allows to set up a communications operation that combines two advantages: the creation of a mobile site dedicated to the event, and a targeted SMS campaign.

Result

With Mobisiteo, The Blood Bank of Britany could establish a communication line with all the relevant people, with the opportunity of re-contacting them to make appointments.