SAS Dugast, car retailer

Texteo has become an indispensable tool, not only for appointment confirmation but also for building customer loyalty. Our customers like this privileged relationship
André Chaillou - After-sales Manager

Objective

A client of 6 years, having used SMS only for appointment confirmations or thank-yous after a vehicle leaves the shop, Dugast wishes to improve customer loyalty, and to anticipate its customers needs by combining SMS campaigns with workshop planning.

Solution

The "Customer Reminders" feature In Digitaleo's Texteo application allows to schedule SMS reminders in advance. SMS messages will then be automatically sent to the customer based on findings from their vehicle's last visit to the shop. For example, an SMS will go out automatically to suggest a tire change, check-up, etc. Texteo calculates the precise date based on mileage.

Result

For this dealership, automated customer reminders scheduled in advance are a real innovation. They prove to be major help in terms of customer loyalty and satisfaction; the sending of the SMS is completely automated and is a valuable service for the customers, reminding them of the maintenance their vehicles needs at the right time.